This is a ParagrapEffective Date: May 4, 2026 Last Updated: May 4, 2026
GRI Capital, LLC ("GRI Capital," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit gricapital.net or interact with our real estate advisory services.
1. Information We Collect
We collect information that you provide directly to us, including when you:
Submit a property inquiry, contact form, or buyer/seller intake form
Sign up for property alerts, market reports, or our investor newsletter
Schedule a consultation, tour, or showing
Communicate with us by phone, SMS, email, web chat, or in person
Attend an open house or event
Categories of information we collect:
Identifiers: Name, email address, phone number, postal address, IP address
Real estate criteria: Property type interests, price range, locations, timeline, financing status
Communications content: Messages you send us, call recordings (where consented), notes from meetings
Technical data: Browser type, device information, pages viewed, referring source
We may also collect information automatically through cookies and similar technologies. See Section 7 for details.
2. How We Use Your Information
We use your information to:
Respond to inquiries and provide real estate advisory services
Match you with relevant properties, investors, or opportunities
Schedule appointments and send confirmations
Send transactional communications (appointment reminders, document delivery, follow-ups)
Send marketing communications about properties, market updates, and services — only when you have opted in
Comply with legal obligations (tax reporting, anti-money-laundering checks, fair-housing disclosures)
Improve our website and services
3. SMS / Text Messaging Disclosures
When you opt in to receive SMS messages from GRI Capital, the following terms apply:
What you'll receive: Appointment confirmations and reminders, property updates, market reports, follow-ups during active discussions about real estate transactions, and other communications relevant to your inquiry.
Message frequency: Varies based on your engagement and active inquiries — typically not more than several messages per week.
Message and data rates may apply. Standard carrier rates from your mobile provider apply.
Opt out at any time by replying STOP to any text message. After you opt out, you will receive a final confirmation message and no further marketing texts.
For help, reply HELP to any text message, or contact us at the address below.
Carriers are not liable for delayed or undelivered messages.
No mobile information sharing: The mobile information (including phone numbers and SMS opt-in data) you provide to GRI Capital will NOT be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared only with subprocessors that help us deliver SMS service (e.g., our SMS gateway provider) under strict confidentiality terms.
4. How We Share Your Information
We share information only as follows:
Service providers: Vendors that help us operate the business, such as CRM platforms, telephony providers, email service providers, payment processors, and cloud hosting. They are bound by confidentiality agreements and may use the data only to provide services to us.
Counterparties to a transaction: When you authorize us to introduce you to a buyer, seller, lender, or investor, we share only the information needed to facilitate the introduction.
Legal compliance: When required by law, subpoena, or court order, or to protect our rights, property, or the safety of others.
Business transfers: If GRI Capital is acquired or merges with another entity, your information may be transferred as part of the transaction. You will be notified of any change in ownership.
We do not sell your personal information. We do not share your mobile phone number, SMS opt-in status, or text messaging history with third parties for their independent marketing.
5. Your Rights and Choices
Depending on your jurisdiction, you may have the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information (subject to legal retention obligations)
Opt out of marketing communications at any time (email unsubscribe links, SMS STOP keyword, or by contacting us)
Restrict or object to certain processing
Receive a copy of your information in a portable format
California residents: Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have additional rights, including the right to know what personal information we collect, the right to opt out of sale or sharing (note: we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.
To exercise any of these rights, contact us at [email protected].
6. Data Retention
We retain personal information for as long as needed to provide services, comply with legal obligations (real estate records are required to be retained for 7 years in California), resolve disputes, and enforce agreements. When information is no longer needed, we delete or de-identify it.
7. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to:
Recognize you when you return
Analyze how the site is used (Google Analytics or comparable)
Deliver relevant marketing content (only if you consent)
You can control cookies through your browser settings. Disabling cookies may affect certain features of the site.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect your information, including encryption in transit (TLS), access controls, and secure authentication. No system is 100% secure; we encourage you to use strong, unique passwords and to notify us promptly of suspected unauthorized access.
9. Children's Privacy
Our services are not directed to children under 18, and we do not knowingly collect information from children. If we learn we have collected information from a minor, we will delete it.
10. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. Review their privacy policies before submitting information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date above will reflect the most recent revision. Material changes will be communicated through the site or by email.
12. Contact Us
For privacy questions, requests, or concerns:
GRI Capital, LLC Email: [email protected] Phone: (213) 444-2400
Equal Housing Opportunity. A Proud Equal Opportunity Real Estate Brokerage
GRI Capital, GRI Capital logo, and other various trademarks, logos, designs, and slogans are the registered and unregistered trademarks of GRI Capital, LLC. in the U.S.
Corporate Responsibility, Privacy & Legal Notices:
Members of GRI Capital are licensed real estate professionals in the State of California under the California Department of Real Estate (DRE) and operate under eXp Realty and eXp Commercial. All information provided is for general informational purposes only and is not intended as financial, legal, or tax advice. No guarantee, warranty, or representation is made regarding the accuracy or completeness of any property information, including but not limited to descriptions, square footage, or condition. All such information should be independently verified. GRI Capital, its members, and affiliated brokerages expressly disclaim any liability in connection therewith. Equal Housing Opportunity. © GRI Capital 2026.